Management: The Survival Strategy

"Success is 5% inspiration and 95% perspiration." - Jo Malone
What's needed to build a successful company? The secrets of management, for those who dare to dream of success.

Behind the Success of Silicon Valley

John Hennessy, the tenth president of Stanford University and current chairman of Alphabet Inc, Google’s parent company, knows culture and talent more than anyone else. This is why he was once called the godfather of Silicon Valley by Marc Lowell Andreessen, American entrepreneur and software engineer.

John L. Hennessy

 John Hennessy is a world-renowned scholar in electrical engineering and computer science. As the tenth president of Stanford University, he increased the prestige of Stanford so much, that in 2014, Slate called the university the “Harvard of the 21st century.” His influence at this position extended far beyond the reach of most university presidents, creating lasting effects not only in academia but also in industry and in our daily lives. 


 While serving as a professor, he founded MIPS Computer Systems Inc., where he helped develop RISC (Reduced Instruction Set Computer), and now RISC processors constitute 99% of microprocessor volume. For this achievement, he received the Turing Award, often referred to as the “Nobel Prize of Computing,” in 2017. In 2018, he was announced as the chairman of Alphabet Inc., Google’s parent company. He also co-founded, with Phil Knight, the Knight-Hennessy Scholars program, providing extensive funding for graduate students.

The Rise and Fall of Big Tech

Apple, Amazon, Google, Facebook. A precise look at the strategies that brought success for the Big Four!

Scott Galloway

 Scott Galloway is the most knowledgeable business analyst and expert in Silicon Valley when it comes to brand strategy and trend forecasting. Galloway broke into fame by analyzing the success strategies of the Big Four (Apple, Amazon, Google, Facebook) based on his own experience of founding nine successful companies, including as Prophet, RedEnvelope, and L2.

 He is creating corporate and marketing content for his blog (No Mercy / No Malice), his YouTube channel, and his podcasts (Prof G, Pivot), which have millions of subscribers. He is also the author of <The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google>, <Post Corona: From Crisis to Opportunity> and more

Living Well Until 100

The longevity era is in full swing. This era of living to 100, something talked about for a long time, is finally upon us. Over the last hundred years, life expectancy has increased by two to three years every decade. On average, each generation lives six to nine years longer than its parents. With this pace, newborn babies in advanced countries today have a more than 50 percent chance of living to 100 years old. How shall we live those years?

Lynda Gratton

 Lynda Gratton is a professor at the London Business School and an expert of organizational theory with a doctoral degree in psychology at Liverpool University. Professor Gratton served as a senior researcher at the Sunningdale Institute, HR consultant at PA Consulting Group, and consultant for numerous other corporations for the past thirty years. She is an educator to all, from children who will be the pillars of the future to entrepreneurs navigating a changing landscape to politicians deciding on the future of labor. She also educates workers on what choices they should make to be successful and happy at work.


 She ranked 12th on the Thinkers50 list, considered by some to be "the Oscars for business management", in 2011 and received the Lifetime Achievement Award from HR Magazine in 2013. Her books include Super Forecast, The 100-year Life, Hot Spots, and The Shift: The Future of Work is Already Here, which was awarded the Business Book of the Year Award in Japan in 2013. In her various books and lectures, Lynda Gratton says that choosing an area of work one likes and feels passion for is wise in an era when predicting the future is impossible. She also conveys a positive solution for a future that has been forever changed because of COVID-19 and our longer life expectancies.

The Art of Fragrance

Creativity, authenticity, and the very aroma of business in the words of Jo Malone herself!

Jo Malone

 Jo Malone is the founder of the famous fragrance brand JO MALONE LONDON. Due to difficult family circumstances, Malone became a beautician after dropping out of middle school. The popularity of the perfume she created then led her to open a tiny perfume shop, which was how JO MALONE LONDON began. Malone used her extraordinary sense of smell to make innovative perfumes from ingredients that most perfumers wouldn’t use. She also introduced luxury packaging, which helped her brand become a global sensation.

 Malone left JO MALONE LONDON in 2006 when the chemotherapy for her breast cancer took away her sense of smell. When it returned five years later, she founded her second fragrance brand, JO LOVES, and took it global as well. Malone received an MBE, the fifth highest-ranking Order of the British Empire award, in 2008 and a CBE, the third highest-ranking Order of the British Empire award, in 2018 for her contributions to the beauty industry. In her late 50s, she is still active as a perfumer, creating innovative fragrances for all to enjoy.

America's Addiction to Big Business

"Tyler Cowen Defends Capitalism and Big Business in New Lecture Series." Economist Tyler Cowen counters negative views on corporate leadership and CEO pay, highlighting the essential roles of large corporations in modern society.

Tyler Cowen

 Tyler Cowen is a professor of economics at George Mason University and world-renowned economist-blogger of marginalrevolution.com, which has been regarded as “the world's best economics blog” by the Wall Street Journal. He has been a regular columnist at Bloomberg Opinion and often writes commentaries for The New York Times and The Washington Post.

 Since rising to fame with The New York Times bestseller The Great Stagnation, Tyler Cowen has been outspoken on global economic and social issues, writing popular books such as Average is Over, Big Business: A Love Letter to an American Anti-Hero, and a variety of economics textbooks. He continues to share his knowledge on economics with the public through blogs, books, and “Conversations with Tyler,” a podcast that brings on various world scholars to discuss current issues. In 2011, he was included in The Economist's top 36 nominations of “which economists were most influential over the past decade” and ranked among the “Top 100 Global Thinkers” by Foreign Policy.

Will Technology Save Us?

A renowned American scientist says machines will never replace people completely How humans and machines can coexist as told by one of the world’s top digital business experts

Andrew McAfee

 Andrew McAfee is a world-renowned expert in digital business. He currently serves as a professor at MIT’s Sloan School of Business and Principal Research Scientist at the MIT Center for Digital Business. McAfee has extensively researched how science and technology transform the economy and society, leading to his inclusion in the Thinkers 50 list of the world's top management thinkers four times since 2015.


 His 2014 book, The Second Machine Age: Work, Progress, and Prosperity in a Time of Brilliant Technologies, became a New York Times and Wall Street Journal bestseller. He is also the author such influential works as Enterprise 2.0: New Collaborative Tools for Your Organization's Toughest Challenges; Machine, Platform, Crowd: Harnessing Our Digital Future; Leading Digital: Turning Technology into Business Transformation; and More from Less: The Surprising Story of How We Learned to Prosper Using Fewer Resources — and What Happens Next. These works have been translated and published in 15 languages, garnering widespread acclaim from readers worldwide. Through lectures and writing, McAfee offers guidance on how to respond wisely to advancements in digital technology.

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