Management
Scott Galloway
The Rise and Fall of Big Tech
Apple, Amazon, Google, Facebook.
A precise look at the strategies that brought success for the Big Four!
Lesson Plan
- Lesson Length : 7 Lessons ㆍ 51 miutes
- Language : 한국어, English, 简体中文, Spanish, French
The past, present, and future of Big Tech.
How did Apple, Google, Amazon, and Facebook, aka the Big Four, get to the top of their field? Scott Galloway, a corporate expert, reveals his analysis of their success strategies. The Big four made bold investments when everyone else was on the defense. They also improved efficiency by increasing the percentage of recurring revenue through services like Apple’s Apple Music and Amazon’s Amazon Prime. The lecture takes a look at the success strategies of the Big Four and if there are any negative externalities to them.
What choices will Big Tech make to stay at the top of their field? Where will they invest to boost their revenues even higher? Scott Galloway argues that Amazon will venture into the American healthcare sector to disrupt and innovate the industry. Sectors worth investing in are those where service quality falls far below the prices charged that are worth investing in. Galloway explains what drives Big Tech to make an investment and in what sectors they do so, with a special focus on the “metaverse.”
What is the relationship between the Big Four and elite universities? In the past, universities were a lubricant of upward social mobility; nowadays, elite universities act as an enforcer of the existing caste system instead. This is because companies’ standard for “elite university” has been raised so much higher than before. This in turn has lowered the elite universities’ acceptance rates, frustrating many young people. Galloway offers a new way to become the talent that Big Tech companies want.
Full Bio
Scott Galloway
- Professor of marketing at the New York University Stern School of Business
- Served on the board of directors of The New York Times Company
- Served on the board of directors of Urban Outfitters
- Served on the board of directors of Berkeley‘s Haas School of Business
- One of Poets & Quants’ "World's Best Business School Professors"
- Named as one of the "Global Leaders of Tomorrow" by the World Economic Forum
Scott Galloway is the most knowledgeable business analyst and expert in Silicon Valley when it comes to brand strategy and trend forecasting. Galloway broke into fame by analyzing the success strategies of the Big Four (Apple, Amazon, Google, Facebook) based on his own experience of founding nine successful companies, including as Prophet, RedEnvelope, and L2.
He is creating corporate and marketing content for his blog (No Mercy / No Malice), his YouTube channel, and his podcasts (Prof G, Pivot), which have millions of subscribers. He is also the author of <The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google>, <Post Corona: From Crisis to Opportunity> and more
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Management
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