Economy

Enrico Moretti

What Makes a City Successful

World-renowned scholar in labor economics and urban economics

The new geography of jobs and how they determine salaries.

The landscape of the global economy is changing. Old powers that ascended with the manufacturing boom are giving way to new ones. For the last 50 years, the global economy has shifted from traditional manufacturing to knowledge, ideas, and innovation, following the inexorable march of the times. Cities that succeeded in transforming themselves structurally rose to prominence, becoming “stars.” How did these “star cities” come to have such an abundance of jobs with high salaries and expensive housing? 

 These cities have a high concentration of IT companies and human resources because of their gravitational pull. Moretti reveals why companies aggregate at high-tech industrial clusters, despite the high rent and salary, and how these industrial clusters form. He also offers his outlook on how the urban economy will change after the COVID-19 pandemic. Moretti shows through data how the "work-from-home" trend will not be able to spread any further and rebuts the “end of cities” theory, which posits that with more employees working from home, people will leave the declining big cities for cheaper options.

Full Bio

Enrico Moretti

- Professor of economics at U.C. Berkeley
- Author of the bestselling book, The New Geography of Jobs
- Former editor-in-chief of the Journal of Economic Perspectives

 Enrico Moretti is an Italian-born American economist and a professor of economics at UC Berkeley. In the last 25 years, Moretti analyzed the jobs and income trends of major cities, shedding light on the new geography of jobs and how it determines income. 


 His book, The New Geography of Jobs, was lauded by President Obama, who referenced it while designing his future economic policy. It also was called “the most important book of the decade on the contemporary economy” by The Wall Street Journal. Moretti is hailed as a master of empirical studies by scholars of international renown, such as Matthew Kahn and Edward Glaeser.

Buy Lecture $0.99 USD
7 days*


Membership


Billed *

Choose your payment method below

    Cancellation and Refund Policy

  • Billing will occur on the same day every month(year) or the nearest business day.
  • Your subscription will continue until you cancel. You can notify us of your intent to cancel at any time through the payment menu. Cancellations take effect at the end of your current billing period.

Don’t you see the payment page?

The payment window may not be visible if your PC or mobile browser has the following settings enabled or add-ons installed:
1. Ad blocker
2. Pop-up blocker

In either of the above cases, you can use the payment window as normal by disabling the ad-blocker or pop-up blocker in the browser.

[How to disable pop-up blocker]
- Disable pop-up blocking in your browser settings.
- Alternatively, if pop-ups are blocked, a pop-up blocking icon will appear in the address search bar. You can select this icon to allow pop-ups.

Service Change Notice

We sincerely thank you for using GREAT MINDS.

As of April 3, 2024, GREAT MINDS is now operated by Ubion CO LTD.
As a result, there is a change in membership, so We’re informing you.

Discontinuation of Membership Subscription Auto-Renewal

Memberships subscribed before April 3rd will not automatically renew and will expire. Therefore, if you wish to continue using the membership, please proceed with the subscription after the expiration of the subscription.

Increase in Membership Subscription Prices

The prices of membership subscriptions have been increased due to rising labor and material costs. We sincerely appreciate your understanding regarding this price adjustment.
Before After
Monthly Membership $ 4.99 $ 9.99
Annually Membership $ 49.99 $ 99.99

* The won price of the monthly/annual membership for Koreans has risen to 12,000 won and 120,000 won, respectively.

We will continue to strive to provide even better service.
Thank you for your understanding

If you have any further inquiries, Contact Us

Service Update

Global lecture, G is becoming Grecture.


Expanded AI feature are powering the next evolution of the service.


Effective January 2, 2026


Domain: https://www.grecture.com

Automatic redirection will be provided.


Subscription:

Price changes from $9.99 to $15.
Auto-renewal will end. Please resubscribe to continue.


Thank you for being with us.