Management
Luc Donckerwolke
The World of Automotive Design
A world-renowned car designer who has worked with Audi, Lamborghini, and Bentley
Lesson Plan
- Lesson Length : 8 Lessons ㆍ 1 hours 05 miutes
- Language : 한국어, English
Explaining the elements of car design and the characteristics of luxury car design
How do global luxury car brands like Audi, Lamborghini, and Bentley create their vehicles? To answer this question, world-renowned car designer Luc Donckerwolke (59) is invited.
To begin his lecture, he reminisced about his childhood in South America and Africa, where he followed his diplomat father. He shared how the 'diversity' he experienced during those formative years nurtured him to become a car designer. Donckerwolke emphasized that understanding technology is crucial for a car designer, as cars are primarily a means of transportation, and the implementation of their function is vital. Only a design that fully understands technology can achieve high efficiency and create a beautiful car. He introduced his experiences at Lamborghini and Bentley, explaining the unique design strategies and manufacturing processes of luxury cars compared to mass-produced vehicles.
He will also explore how design carries forward corporate DNA and prepares for the next generation, through projects like the creation of the Genesis logo, the redesign of the Kia logo, and a tribute to Hyundai's first car, 'Pony.' Join Luc Donckerwolke in the eight-part series "The World of Car Design," where we delve into the professional realm of automotive design from A to Z.
Full Bio
Luc Donckerwolke
- Belgian car designer
- Peugeot designer (1990–1991)
- Audi and Skoda designer (1992–1997)
- Head of Lamborghini Design (1998–2005)
- SEAT Design Director (2006–2012)
- Head of Bentley Design (2012–2015)
- Head of Hyundai Motor Group Design Center (2016–2018)
- Responsible for Hyundai/Kia/Genesis design (2018–2020)
- Chief Creative Officer (2020–), Head of Global Design (2023–)
- Winner of the German "Red Dot Design Award" three times, "European Designer of the Year," among others
- Recipient of 15 prestigious international design awards
- AUTOBEST "Designer of the Year" (2019)
- World Car Awards "Personality of the Year" (2022)
- Newsweek USA "Designer of the Year" (2023), etc
Luc Donckerwolke is a car designer from Belgium. As a child, he dreamed of becoming a supercar designer, but he majored in engineering at university due to opposition from those around him. However, his childhood dream continued to linger in his mind, leading him to enroll in a design school just before starting a job, thus embarking on the path of a car designer. He introduced innovative designs at Peugeot, Audi, Lamborghini, SEAT, and Bentley, and at a youthful age in his 30s, he had already risen to the ranks of world-renowned car designers.
Since joining Hyundai Motor Group in 2016, he has overseen the design of various brands within the group and currently serves as both the Chief Creative Officer and the Head of Global Design. He has received 15 prestigious international design awards, including three German Red Dot Design Awards and the European Designer of the Year Award, known as one of the top three design awards in the world.
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Management
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